Are You Using QR Codes?
2011-07-29 01:51pm
Author: Rentping Staff
Topic: Web Traffic
Mobile marketing is one of the fastest growing method for reaching prospective residents. More and more, people are using their phones to access the internet, find what they're looking for, and get where they're going. But, how do you take advantage of that in the multi-family marketing arena? One answer to that question that we've found at RentPing is the QR Code, which looks something like this:
What exactly is a QR Code? You've probably seen one before now; it is a two-dimensional code very similar to the barcodes we're used to seeing on products during the checkout process at the store. Like barcodes, QR codes can be scanned by smart-phone cameras and free QR Reader applications. Once scanned, they automatically pull up text, photos, videos or websites.
Many people already own a phone capable of reading QR Codes. Also, consumers everywhere are buying new technology like iPads and Android Tablets. Think of how much you use your cell phone and/or tablet computer - are your prospective residents any different?
So, what can QR Codes do for you? They can transform your flyers, brochures, signs, and even your print marketing to maximize traffic to your web presence into an interactive experience. Scanning a QR Code is much like clicking a link when you are using your computer - it takes you somewhere.
Suddenly, with a QR Code, your print marketing takes people to your website, making both your print marketing and your web marketing more valuable with a simple QR Code link. And, if you have Rentping HD Walkthrough Video Tours on your website, people can move seamlessly from your brochure to a floorplan-specific video tour in just moments!
Do you want to learn how to start using QR Codes to help you market your properties? Talk to us. Driving traffic to engaging content that creates leases is what we do.