Apartment Video Tours Are An Effective Leasing Tool
2010-07-15 12:00am
Author: David Watson
Topic: Leasing
Rentping high definition walkthrough videos are an excellent marketing medium, but are your leasing agents using them effectively as a leasing tool?
1. Using Walkthrough Videos Before a Showing…
We have all received those calls from people looking to move into our city. Unfortunately, they cannot come visit for a few weeks or even worse, they have to make a decision sight unseen! Giving these prospective renters a video walkthrough tour sets you apart from your competition!
We have also received calls from people who work during the day and your office is not open at night! Consequently, multiple weekends are wasted looking for an apartment. A video tour allows an individual to look at an apartment during the day or at night. If an individual likes your apartment, they will often rent it and stop their apartment search altogether because it is soooo much easier!
2. Using Walkthrough Videos During a Showing
Ever shown an apartment and one of the decision makers is not present? No problem – call the absent decision maker and tell them to take a video tour on the spot. Chances increase that you will secure an application and deposit from the individual touring your apartment unit in person.
3. Using Walkthrough Videos After a Showing
It is everyone’s goal to close a showing on the spot, but it does not always happen. Do you remember the last time you went apartment or house shopping? After looking at 10 places, each home begins to blend together. The solution is to e-mail these prospects a thank-you follow-up and provide a link to your video tour. Although your competitors’ apartments may blend together, they can always re-tour yours at anytime! The extra service you provide, plus having value in your e-mail will make your follow-up and apartment stand out from others. Further, if your company manages other apartments you can give a tour before referring them on to other apartment communities in your portfolio.
If you are a client of Rentping, we hope you are consistently using the video walkthroughs as a leasing tool. If you are not, please contact us today to learn how we can get your apartment for rent to have its very own high definition video tour!