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Be Proactive with Your Website

2011-08-19 02:37pm

Author: Rentping Staff

Topic: Leasing

So you have a website for your apartment community. Now what?

When was the last time you looked at your community's website? Chances are you have the URL printed on your business card, brochures and maybe even your property sign. These are good, but there is so much more you can do with it! Your website is one of your most versatile marketing tools. It is an extension of your property's physical real estate into the digital realm.

Have you included a link to your website:

• In your email signature?
• In your Craigslist posts?
• In your ILS listings?
• In your print advertising? (Bonus points for using a QR Code!)
• On your social media pages?

Now - let's talk about how to use your community website as a closing tool before, during and after the showing. Before the showing - when a prospect calls to set up a showing, try asking them to check out your community website while you are on the phone with them. Most people are sitting at their computer when they call you anyway -so it is a great way to keep a conversation alive and move toward closing to a meeting.

Remember, your RentPing community website is powered by the world's best video tours - no matter what source a lead comes from, watching the video tour before they arrive on property will help the prospect come better prepared with questions and gain interest in your property. During the showing, be sure the prospect knows where to find the information you talked to them about online. Your website should be your reference point between you and the apartment shopper.

After the prospect leaves - make sure that you follow up with the prospect by providing useful information. No one likes a nag - but everyone likes receiving the information they need in when they need it. Send the prospect an email thanking them for stopping by and telling them exactly where to find the information you discussed along with a link to your community website. Doing this will set you apart from the other properties they may have visited who never bothered to follow up with them to ask how their search was going. It will put you at the front of their mind and help you to close the deal.

Want to learn more about how to include these best practices into your leasing strategy? Ask us - it is our pleasure to show you how to get the most out of your marketing tools.

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