Computer Generated Tours: Building a waitlist while you're still building your community
2011-08-26 10:24am
Author: Rentping Staff
Topic: Leasing
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The most difficult part about showing an apartment at a community that hasn't been built yet or is still under construction is, without question, the fact that the finished apartment does not exist in any kind of physical sense. It's much easier to get interest in your property if you have something to show. If you liken it to a blind date, as we did in the earlier blog about qualified leads, it's like the difference between going on a standard blind date, and going on a blind date with a person who does not exist in any kind of physical sense. And who wants to date a non-existent person?
So what can you do? You could put out a text only ad on craigslist, but if you read our article on enhancing your craigslist posts you know that will probably just get ignored. Adding pictures to that post might get your new property noticed, but you've been doing your research and you know that online video viewership continues to rise and according to the spring edition of Multifamily Executive, your competitors are focusing their budgets on online videos.
Luckily RentPing has been working on a solution for this problem: Computer Generated Walkthrough Video Tours. The video below shows that we can take a blueprint of your floor plans, along with information about color schemes, floor coverings, fixtures and appliances to create a virtual floor plan for your prospective renters to tour. It's a digitally perfect representation of your apartment with all the benefits of our video walk-through flagship product. Now you don't have to wait until your construction is complete. You can start building up a list of qualified applicants before the weird 'new carpet' smell goes away and upgrade that blind date scenario from a date with a non-existent person to a date with a digitally perfected person--which is what everyone really wants anyway.