How Can You Get More Leases Signed?
2011-10-25 10:47am
Author: Rentping Staff
Topic: Leasing
If you make your living off of leased apartments, then you probably ask yourself this question constantly. Whether as a leasing agent or property manager on the front lines of the leasing battle, or as an executive in charge of equipping and managing an entire staff of leasing professionals, your next meal comes from getting people to live in your company's apartments.
So how can you get more leases signed? If you have you broken down the whole leasing process, step-by-step, your results boil down to two goals: (1) increasing the number of sales pitches (i.e., showings), and (2) increasing the effectiveness of your sales pitch.
And so, you have probably tried to increase your volume through more marketing, social media, rent specials, and the like. To increase the effectiveness of your leasing staff, you have likely sponsored training sessions, distributed reading materials, coached through role-playing, evaluated customer feedback, and more.
Are you missing anything?
You need walkthrough video tours. A walkthrough video tour is a 24/7 virtual leasing agent. Your walkthrough videos have the capacity to give more tours than your actual leasing agents, since anyone can access the tours anywhere, anytime, right over the internet. This means that by making a minimal investment in a walkthrough video tour, you can increase the volume of leasing showings, achieving goal (1).
But also, walkthrough video tours will help you to increase the effectiveness of your leasing tours, moving you toward goal (2). A walkthrough video tour doesn't get sick or have an off day; a walkthrough video tour isn't thinking about the weekend, and it doesn't ask for overtime pay when it gives a showing at midnight. A walkthrough video tour will give you a consistently high quality tour of your apartments that you can use without limit.
Rather than trying the same strategies over and over to squeeze more leases out of your leasing staff, consider adding the only that will increase the volume and effectiveness of your showings.