Show Me the Qualified Leads!
2011-08-18 10:08am
Author: Rentping Staff
Topic: Leasing
At RentPing, we take pride in developing qualified leads-that is, in sending you better educated, more informed people wanting to live in your community. There is a considerable difference between Random Randy (name changed to protect the naive) calling to ask about prices and Knowledgeable Nick calling after having seen our walkthrough video tours.
When Knowledgeable Nick calls, you are undoubtedly going to experience a higher conversion rate on leads. The explanation is simple: someone who has taken a walkthrough tour of a floorplan and calls/emails to request more information is much further along in the process than someone inquiring about the apartment sight unseen.
Relate it to a blind date. Before having seen the face or heard the voice of your date, it's difficult to judge how excited and interested you should be in advance. If, on the other hand, you first sift through their entire Facebook profile and THEN call, you probably do so because you have a relatively high degree of interest. The same holds true when our leads call your leasing office. Knowledgeable Nick has watched the walkthrough videos and calls because he is very interested; you have a far better chance of closing the deal compared to your chances with Random Randy.
Many Internet Listing Services show community photography and list the amenities. That's great, but we take it further. Essentially, we open up the entire Facebook profile for prospects to learn all about you BEFORE calling-not just that fuzzy group photo you have as your profile picture, which leads your date to wonder which person you are in the photo. The callers who have watched the videos are now both well-informed and highly interested-far more so than the Random Randy's of the world.
RentPing gives prospective residents access to your property from anywhere, so you can put your best foot forward in showcasing your community's features, ultimately generating more foot-traffic at your doorstep. Let us produce more and better leads to show everyone why you are perfect for them!