The X's and O's of Walkthrough Video
2011-09-30 11:58am
Author: Rentping Staff
Topic: Leasing
Many sources are predicting incredible increases in the investments that the apartment industry will be putting into video. This includes Multifamily Executive Magazine, whose survey data is displayed in the graphic to the right.
But what kind of video should you invest in? There are a host of choices for video out there, ranging from shoddy picture slideshows to video that looks like it was produced in Hollywood. And as you probably know if you have received quotes from any video production companies, prices vary wildly from video to video.
One question that doesn't feature prominently enough into many discussions about video purchasing is this: What will our videos do for us? Many people are caught up in the hype of video in general, and they want something attractive to embed in their websites, but only a short-sighted purchaser would ignore thinking about how those videos would function within their leasing process.
Think about football. (If you are like me, that isn't hard right now.) It's one thing simply to put just any old offensive line on the field; it's quite another to recruit, train, feed, coach, and play-call your offensive line to accomplish your specific goals for it. If you have a passing quarterback, can your tackles protect the end-rush, and can the line as a whole buy your quarterback time to make the proper reads? On the other hand, if you want a run-first team, can your line plow forward and make blocks for you at the second and third levels of the defense? Those are two very different skills; linemen typically play better in one scheme than in the other.
If your line can't enable you to run your scheme, then it doesn't matter at all how talented they might be at other schemes-they are worthless for accomplishing your larger goals of scoring points and winning games.
This is why we are committed to producing the highest quality walkthrough video on the market. Sure, some videos might be more creative, but is it your goal to win the Cannes Film Festival or to lease apartments? And other videos might focus on featuring your world-class amenities, but are you trying to get residents to move into your clubhouse or your apartments?
With a walkthrough video tour, the X's and O's of your video strategy will center on leasing apartments. A walkthrough video tour is a 24/7 virtual leasing agent, extending your leasing capabilities beyond your property, outside of your office hours, and to the highest degrees of consistency.
You wouldn't pass-block on a run play, so don't buy videos that will accomplish the wrong goals. If you genuinely want to lease apartments, buy videos that will get the job done.