2011-07-19 11:34am
Author: Rentping Staff
Topic: Metrics
In the July 2011 Units Magazine, the article titled "If You Market, They Will Come" said this:
"Video Spends Increase Dramatically. Of the $28.5 billion that eMarketer predicts will be spent online in 2012, video advertising-as it hits almost $2 billion-will be the most dramatic growth story. Video spending has always accelerated faster than other online ad formats, but this may be the first year that trend will have demonstrable results. While other formats remained fairly static, video alone will double from a 5.5 percent share in 2010 to 11.3 percent in 2013. Spending for video ads will continue to escalate at a furious clip in 2011 - 39 percent compared with 11 percent for banner ads and 10 percent growth for search."
It is clear that video is the way forward and we believe walkthrough videos are second to none. If your community does not have plans for video, you need to get them. You will be behind the curve before you know it.