Augmented Reality Tours: Yes, We Made that Term Up
2011-07-29 08:52am
Author: Rentping Staff
Topic: Web Engagement
If you watch the video below, you might be thinking "That was pretty cool" (or "That was commendable," if you're too cool to say "cool"), "But what can I do with it?" Chances are you've given a tour of one of your vacant units and a prospective resident posed the question "I wonder what my bed/couch/pinball machine/collection of tiny spoons would look like in this room?"
Unless you have a model of every one of your floor plans (or unless the prospective resident brought furniture with them), that kind of visualization would have been left to the imagination. RentPing Augmented Reality Tours can help to close this gap between imagination and reality, enhancing your current marketing strategy and giving prospective residents a reason to think of you first.
The overall process of creating an augmented reality tour is quite simple. We'll come out and capture video of your vacant units, then hand that footage over to the RentPing computer geeks to add fade-ins of whatever furniture, fixtures, or appliances you can think of. You can even use this technology to add floating text descriptions to your videos, further engaging your viewers.
RentPing is the first and only apartment marketing company to develop Augmented Reality Tours for apartment marketing purposes. We literally just made this technology up, but the potential value is limitless.
If residents could see a vacant apartment, and then they could instantly visualize the same apartment with furniture, imagine how much faster they will connect with your property. And that's pretty cool.
Or at least commendable.