Can You Stand The Sound of Our Voice?
2011-09-28 11:59am
Author: Rentping Staff
Topic: Web Engagement
Short answer: Yes, you can.
Now for the longer explanation. In our last newsletter, we sent out a survey asking property owners, community managers and RentPing.com end users what they thought about our video voiceovers. On a scale of 1 to 10, with 10 being extremely helpful and 1 being not helpful at all, 67.8% of respondents rated our voiceovers at 8 or above, with the remaining 32.2% rating voiceovers in the 4-7 range.
The majority of you prefer the current RentPing audio style with a voiceover only and no background music with nearly 50% of you responding you would least prefer no sound at all. Eighty-eight percent of those who responded were prospective residents and 77% of respondents fell between the ages of 18 and 39.
Why did we take the time to organize a survey about our voiceovers and analyze the results? Admittedly, it was mostly because we were seeking out a self esteem boost in the form of mass approval and admiration, but we were also trying to gauge feelings on alternate audio formats. After looking at our production process, we began to look for ways to improve turnaround time while also making our product more consistent.
One proposed route was to remove voiceovers in our standard walkthrough tour videos and replace that audio with background music. This would eliminate production time spent creating and recording voiceovers resulting in a more efficient production process. While it appears most viewers like our videos just the way they are, changing to a format with background music alone wouldn't be met with too many negative feelings.
What do you think about this change? Feel free to comment below or find us on Facebook or Twitter.
William Jeffery2011-10-03 11:10:42.799154
Keep the voiceovers. It actively engages one more sense. Music alone is not engaging - its just background noise. Thanks William Jeffery Rentals, Inc
L. David Anderson2011-10-03 12:14:08.204770
Apartment hunters are seeking information about a rental unit. I think the commentary provides information the video (or video with music) does not provide.