Improve Craigslist Rental Postings
2010-06-15 12:00am
Author: David Watson
Topic: Web Engagement
Marketing rentals on Craigslist and a host of other free websites are becoming increasingly popular. Prospective residents typically adopted these websites faster than property managers. As a result, the property managers who adopted these sites first reaped huge gains, but competition continues to increase every day. How do you get noticed on websites where everybody and their cousin posts their property for rent? The most important thing in maintaining high effectiveness on these websites is to have quality content.
Quality content comes in a few ways. First, you must have high quality photos. We have all seen photos that are dark, grainy, slow to load, etc. Rentping works with clients to create professional photos for them or edit photos our clients have taken for a fraction of the cost. Below are a few sample photos before and after editing:
Before: After:
You must also have quality text on these websites to be effective too. We recommend your text have the following:
1. Floor plan specific description, not just a community description.
2. Prominent calls to action including e-mail and phone number.
3. Links to your website with a compelling reason to click through. Rentping’s walkthrough video tours are the most compelling reason we can think of.
Begin using Rentping today and improve the effectiveness of your web presence on hundreds of free websites tomorrow. Let us create quality content for you.
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Aninoussy2011-07-29 23:00:17.286133
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