This Isn't Our First Rodeo: Experience Matters
2011-10-28 01:45pm
Author: Rentping Staff
Topic: Web Engagement
So you've been reading our blogs, following our site and learning firsthand what a real content-based marketing strategy looks like. You've decided: you're ready to take control of your online marketing and grow your own web presence. Now what?
That's what we're here for! Experience matters when you're going through a major web-development (or, in some cases, redevelopment). We have been through all of this before, with over 100 different property management companies, each coming to us with a wide variety of different needs and goals. (Read sketches of how we have worked with three very different companies here.) Most importantly, we know what works specifically for property management companies. Some web companies sell into any industry, but we focus only on the multifamily industry. Our single-minded focus and expertise will go a long way toward outfitting your company with the best possible web presence.
We build an effective web presence by increasing the traffic to your website and increasing the effectiveness of your website with engaging content. Content is king, and we're not the only people who think this whole content marketing thing is a good idea.
Effective web design is not all about marketing. Your internet strategy can affect your business at every level of your operations. So many current websites require a lot of run-around just to get a simple task done. Do you have an online database of all your property information that you can easily edit, add to and back-up? Can your residents contact you through your website? Do you have a vault of effective content that showcases your properties at their best that you can draw from at any time, without having to ask for special permission or rights? Do you have a branded online-presence that makes your brand stand out? Can your employees login and change the information on your website to accurately reflect availability, price and current specials, without having to call or email 5 different people? We have experience in developing features like these (and more) for our clients.
These features are neither mere "toys," nor are they "luxuries" - these features save valuable time, effort and ultimately: MONEY. Also, in terms of generating revenue(rather than merely saving you money), your website should bring in the most cost-effective leads and leases for your company, so if your web presence isn't properly setup, you are probably shoveling money out the window in lost opportunity costs!
As I'm sure you know, we do more at RentPing than just produce the world's best walkthrough video tours. Leveraging our experience in growing your own online presence will do more for your marketing and operations management efforts in the long run than simply going it alone and figuring it out as you go will ever do. Our experience will help bring your new web presence to market faster and help it be more functional for a longer period of time. Let us help you!