Taking a Personalized Approach to Your Company
2011-10-24 11:58am
Author: Rentping Staff
Topic: Web Engagement
Apartment management groups come in all shapes and sizes. From the massively public-traded corporations to the small family-run companies, our industry covers a full spectrum of diversity. Some companies strictly focus on managing communities; others own and manage their own properties; and a handful of companies develop, own, and manage their properties. Since companies are incredibly diverse, they require diverse plans of action. Let's check out a few of our clients and how they best utilize Rentping's full spectrum of services.
Mid-America Apartments (MAA), an apartment industry juggernaut, manages a hefty portfolio of communities that spans virtually across the entire southern portion of the country, including more than 47,000 units. With a portfolio consisting mostly of Class A and B properties, MAA positions itself at the forefront of the industry by keeping up with the latest trends. With some of their high end communities, the leasing offices have begun showing floor plans on tablets to increase their showing effectiveness when units are occupied. Additionally, they have recently begun downloading the videos to embed them on their community sites, thus, expanding the reach of the walkthrough video tours.
IPM, on the other hand, is a smaller, individually owned and managed cluster of communities with a scattered presence in markets such as Dallas, San Antonio, Las Vegas, and Sacramento. Without the abundant resources of an enormous company, IPM opted to revolutionize their entire marketing strategy with walkthrough video tours and community websites while enhancing their reach through the use of QR codes and improving their Craigslist posts. They have experienced a tremendous leasing boost by employing Rentping's videos and community sites. Their property managers have taken a hands-on approach to promoting their Rentping-created community sites and have seen a sharp increase in online traffic and calls because of it.
To see the full spectrum of our services at work just look at Elevate Property Management. Elevate is a medium-sized management company with communities in Des Moines, Omaha, Kansas City, Sioux Falls, the Twin Cities and Davenport. Fully embracing the idea that Content is King, Elevate takes advantage of customized branding features on their walkthrough video tours produced by RentPing. See for yourself. To better leverage this brand identity, Elevate utilizes RentPing's Certified AdWords Management Program in order to put their own content-rich website in the search results for Google users who are looking for apartments. This reduces their reliance upon traditional ILS advertising, saving them money and improving their brand recognition without compromising on measurable lead volume. RentPing even helps them take their social media to the next level by assisting with the creation, optimization and management of Elevate's Facebook pages, which it uses to improve positive engagement with current residents at its communities.
Whether it is consulting clients on how to embed the videos on their community websites or how to strengthen their Craigslist posts, our Rentping employees love talking with clients on how to best utilize this technology and brainstorming all new ideas as well. We owe all of our clients a great deal of gratitude and encourage them to continue reaching out to us when it comes to brainstorming new, innovative ways to use the walkthrough video tours and our other marketing services to best fit their marketing objectives.