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Apartment Marketing Ideas

Stay up to date with eBooks, Whitepapers, and other industry-leading apartment marketing resources from Rentping.

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eBook: The Ultimate Guide to In-House Apartment Marketing

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eBook: A Crash Course in Apartment Website SEO

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eBook: 20 Easy Apartment Marketing Ideas

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eBook: Google AdWords for Apartment Marketing

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eBook: The Authoritative Guide to Craigslist Marketing


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Working with Rentping: Changing Featured Floorplans and Specials Cover Photo

Working with Rentping: Changing Featured Floorplans and Specials

By: Jake Meador, April 26, 2017

In this post we'll be explaining to Rentping clients how to change the featured floorplan on the homepage of the community website.

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Working with Rentping: The Video Shoot Scheduling Process Cover Photo

Working with Rentping: The Video Shoot Scheduling Process

By: Jake Meador, April 24, 2017

Our videographers travel all over the country on a weekly basis, capturing visual content for communities in 45 different states.

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Floorplan Landing Page Self Assessment

You can't afford to have inefficient pages on your apartment website. Your floorplan pages need to educated and convert your best leads so that your leasing staff can convert them into leases. Use this guide to evaluate your pages and identify ways to improve them.


Apartment Photography Checklist

Not sure if your photography is doing what you need it to? Use this checklist to evaluate your community and floorplan photos.


Apartment Lease-Up Case Study

Marketing for a new community is unlike anything else in the multifamily industry. Learn what works and what doesn't from this case study.


A Hiring Guide for Apartment SEOs

Search Engine Optimization (SEO) work can provide huge gains for your apartment community, but due to the highly technical nature of the work, it can be difficult to make a good hire when looking for an SEO vendor. In this guide, learn the good (and bad) signs to watch for when considering various SEO vendors.


Keyword Research Tips

Keyword research is still a major part of online apartment marketing. But the quirks of the multifamily industry make it difficult to do well. Learn how to develop an effective strategy with this downloadable guide.

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