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Apartment Marketing Ideas

Stay up to date with eBooks, Whitepapers, and other industry-leading apartment marketing resources from Rentping.

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eBooks

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eBook: The Ultimate Guide to In-House Apartment Marketing

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eBook: A Crash Course in Apartment Website SEO

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eBook: 20 Easy Apartment Marketing Ideas

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eBook: Google AdWords for Apartment Marketing

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eBook: The Authoritative Guide to Craigslist Marketing

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Blog

Why Many Apartment Marketing Ideas on Facebook Fail Cover Photo

Why Many Apartment Marketing Ideas on Facebook Fail

By: Jake Meador, February 16, 2017

Some time ago we published a piece called "5 Free Apartment Marketing Ideas on Facebook." It's a good article, one we'd happily run again today. We cover what Facebook can do for an apartment community, why it can be a valuable marketing channel, and go into some detail on how to actually do certain things when marketing a community on the world's largest social network.

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How Apartment Marketers Can Deal with Content Shock Cover Photo

How Apartment Marketers Can Deal with Content Shock

By: Jake Meador, February 10, 2017

Several years ago, Mark Schaefer wrote a post called "Content Shock" about what he saw as the biggest looming problem for marketers. In this post, we want to talk about what content shock is, why marketers in the multifamily industry need to be aware of it, and what they can do to make sure they are not affected by it.

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Website

Floorplan Landing Page Self Assessment

You can't afford to have inefficient pages on your apartment website. Your floorplan pages need to educated and convert your best leads so that your leasing staff can convert them into leases. Use this guide to evaluate your pages and identify ways to improve them.

Content

Apartment Photography Checklist

Not sure if your photography is doing what you need it to? Use this checklist to evaluate your community and floorplan photos.

Leasing

Apartment Lease-Up Case Study

Marketing for a new community is unlike anything else in the multifamily industry. Learn what works and what doesn't from this case study.

SEO

A Hiring Guide for Apartment SEOs

Search Engine Optimization (SEO) work can provide huge gains for your apartment community, but due to the highly technical nature of the work, it can be difficult to make a good hire when looking for an SEO vendor. In this guide, learn the good (and bad) signs to watch for when considering various SEO vendors.

 

Keyword Research Tips

Keyword research is still a major part of online apartment marketing. But the quirks of the multifamily industry make it difficult to do well. Learn how to develop an effective strategy with this downloadable guide.

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