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Apartment Marketing Ideas

Stay up to date with eBooks, Whitepapers, and other industry-leading apartment marketing resources from Rentping.

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eBooks

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eBook: The Ultimate Guide to In-House Apartment Marketing

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eBook: A Crash Course in Apartment Website SEO

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eBook: 20 Easy Apartment Marketing Ideas

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eBook: Google AdWords for Apartment Marketing

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eBook: The Authoritative Guide to Craigslist Marketing

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Blog

An Introduction to Apartment SEO Cover Photo

An Introduction to Apartment SEO

By: Jake Meador, March 22, 2017

Search Engine Optimization (SEO) refers to the process by which webmasters improve their websites in order to have greater visibility on search engines. Apartment SEO, then, is the process by which apartment communities improve their websites in order to be more visible on search engines.

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Explainer: The Importance of Mobile Apartment Websites Cover Photo

Explainer: The Importance of Mobile Apartment Websites

By: Jake Meador, March 17, 2017

We're now 10 years out from the debut of the iPhone. The iPhone, of course, pushed us into a new era online in that it brought the internet to a new class of device en masse.

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Downloads

Website

Floorplan Landing Page Self Assessment

You can't afford to have inefficient pages on your apartment website. Your floorplan pages need to educated and convert your best leads so that your leasing staff can convert them into leases. Use this guide to evaluate your pages and identify ways to improve them.

Content

Apartment Photography Checklist

Not sure if your photography is doing what you need it to? Use this checklist to evaluate your community and floorplan photos.

Leasing

Apartment Lease-Up Case Study

Marketing for a new community is unlike anything else in the multifamily industry. Learn what works and what doesn't from this case study.

SEO

A Hiring Guide for Apartment SEOs

Search Engine Optimization (SEO) work can provide huge gains for your apartment community, but due to the highly technical nature of the work, it can be difficult to make a good hire when looking for an SEO vendor. In this guide, learn the good (and bad) signs to watch for when considering various SEO vendors.

 

Keyword Research Tips

Keyword research is still a major part of online apartment marketing. But the quirks of the multifamily industry make it difficult to do well. Learn how to develop an effective strategy with this downloadable guide.

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