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Apartment Marketing Ideas Blog

3 Apartment Marketing Ideas for C Properties Cover Photo

3 Apartment Marketing Ideas for C Properties

One of the greater marketing challenges in the multifamily industry is figuring out how to market market-rate C-level properties. These properties get squeezed on both ends as many of their prospective residents may end up in affordable housing properties instead and those not eligible for such housing may well look for more of a B-type property if they can manage it. That leaves C-level properties stranded in the middle and often struggling to fill their units.

April 21, 2017

Three Apartment SEO Experiments to Boost Your Community's Marketing Cover Photo

Three Apartment SEO Experiments to Boost Your Community's Marketing

In a recent post at Unbounce, Ellie Lord walked readers through five different SEO experiments described by Rand Fishkin of Moz to help webmasters find new ways to promote their site on search engines.

October 28, 2016

Good news: Sometimes Google is lazy. Cover Photo

Good news: Sometimes Google is lazy.

This will just be a short post to update y'all on the latest with HTTPS as a ranking signal.

October 26, 2016

My community is launching a new website. What should the URL be? Cover Photo

My community is launching a new website. What should the URL be?

Launching a new website is both one of the more exciting and difficult projects your marketing team can take on. It's exciting because it's your chance to fix whatever problems have been bothering you about the site, but it's a bit nerve-wracking because there are so many things that can go wrong.

October 21, 2016

Dear webmasters, We know your website better than you do. Sincerely, Google Cover Photo

Dear webmasters, We know your website better than you do. Sincerely, Google

Here's some annoying news from Google: The search giants have recently removed a tool from Google Search Console that allowed users to tell Google when they wanted a certain link to not appear in the sitelinks feature on the search result page.

October 19, 2016

Google Splits Their Search Index: Why Do Apartment Marketers Care? Cover Photo

Google Splits Their Search Index: Why Do Apartment Marketers Care?

According to a leading employee at Google, the search giants are currently in the process of splitting their single search index into two separate indices, one for mobile and the other for desktop.

October 17, 2016

A Guide to Google's Algorithmic Updates for Apartment Marketers Cover Photo

A Guide to Google's Algorithmic Updates for Apartment Marketers

One of the common problems our industry has with online marketing is the failure to understand how Google actually works. We routinely run into ideas about search engine optimization, search marketing, and online marketing more generally that demonstrate a misunderstanding of how Google evaluates and ranks websites.

Given that Google just rolled out a major update to Penguin, one of several key updates we'll discuss in this post, now seems like a good time to do a refresher on how Google looks at your community's website.

October 14, 2016

Google Kills

Google Kills "Mobile-Friendly" Label

Some interesting news to note coming out of Google: Recently the search giants took the step of removing the "mobile-friendly" label from mobile search results.

They first added the label in early 2015 as a way to push webmasters to make their websites mobile-friendly:

September 12, 2016

Excellent Apartment Website SEO: Step One Cover Photo

Excellent Apartment Website SEO: Step One

Here's a simple exercise you can do to find out if your apartment community needs help with their apartment website SEO: Switch to private browsing/incognito mode on your web browser, go to Google and search for different branded keywords for your community.

September 9, 2016

Don't worry about search rankings. Worry about search visibility. Cover Photo

Don't worry about search rankings. Worry about search visibility.

Most of the time when we talk about search marketing at Rentping, we talk about "search visibility" rather than "search rankings." In this brief post we want to take the time to explain why search visibility is a better way of thinking about SEO and search marketing more generally.

To be sure, this might seem like a nit picky thing to talk about at first, but hopefully as you read our argument you'll understand better why we think the distinction is important.

September 2, 2016

Rentping is an apartment marketing agency that provides innovative digital marketing services and software to companies in the multifamily industry. Visit our product page to learn more.

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