December 22, 2014

How to Use Walkthrough Video Tours

Posted by Jake Meador

 

One of the unique services we offer our clients is our walkthrough video tour production. We have professional videographers who travel to communities, shoot video tours of the various floorplans, and then come back to our offices and edit the videos. Our clients then have professional walkthrough videos that they can use in a variety of different ways in their marketing strategies. Today we're sharing three ideas for how clients can use our video tours.

Use them on your website.

This is a bit, "well duh," but it's the first and most important use for walkthrough video tours. By using the tours on your community website, you allow prospective residents to tour your community online without having to drive over or take up your leasing staff's time. It's a basic and obvious use, but it's a central part of an efficient marketing strategy.

Share them with prospect residents who can't make it to an in-person showing.

Many of our clients are university towns and have many college-aged or late 20s tenants. In these cases, it's not unusual for there to be several roommates moving in together. When that happens, however, it can be difficult to schedule in-person showings at a time that works for everyone. So it's not unusual to have one or two roommates tour an apartment and then tell the others about it. 

With walkthrough video tours, however, you can largely avoid this issue. If your leasing agent is giving a tour to one person who will have roommates, it's very easy for them to help the prospect find the videos online--either on your community site or your Google My Business page--and then email or Facebook them to the prospective roommates. The key thing here is that this isn't just sharing a link to a generic website with the roommates, which may not offer them much in terms of value. Rather, you're sharing a video that allows them to see exactly what their apartment looks like. So it's providing a real service to prospective residents who want to know where they'll be living but aren't able to make it in for an in-person tour.

Send them to prospects who took a tour earlier in the day.

If you remember the last time you had to lease an apartment, then you might remember the process. You take four to six hours out of your Saturday or two to three nights out of your week to go around and see a half dozen apartments in your area. By the time you're done, you probably don't even remember which apartments were at which community. It's all blurred together.

If your community has walkthrough video tours, you can deal with that problem quite easily. As the in-person tour is ending, just ask the prospect if you can send them a link to the walkthrough video tour. This way, they simply need to check their email and they can see a full video tour of the unit they saw the day before or earlier in their week. One suggestion: You might include the address of the community in the email, either in the subject line or the body text of the email.

Conclusion

One of the main principles of content marketing is that you should use your content in multiple ways. So don't just see your videos and think "this is great, I can use these on my website!" and leave it at that. Think about other ways to leverage those sources of content in your apartment marketing strategy.  The ideas above shouldn't be the end of the conversation either. So if you have more ideas, please do share them in the comments. Thanks for reading!

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