Highly targeted, qualified traffic is the biggest need in apartment marketing.
It's really frustrating to see call and traffic reports with really high numbers when you know that none of the traffic actually closed to new business. At the end of the day, you don't really care about leads—you care about leases.
With Google AdWords, though, you can focus your traffic generation dollars on only the most qualified prospects, supressing unqualified prospects who will waste your time without ever signing a lease.
In this eBook, Rentping lays out the secrets of targeted marketing magic: